You’ve probably heard about how easy it is to miss a repeated word when it appears at the end of a line and the beginning of the next line. For example:
“Wow,” he said. “I had no idea how easy it is to miss a word when it appears at the
the end of a line and also at the beginning of the next line!”
When you’re reading quickly, your mind just absorbs the repetition as a way of maintaining the continuity of what you’re reading.
I’d like to think that’s what happened with the ad shown below, which ran on the back cover of a magazine. (I blurred out the name of the race.) This might just be the most egregious editing mistake I’ve ever seen make it to print. And since I’ve been in the editing biz for a long time, that’s really saying something.
Got any better—uh, I mean, worse examples? Send ’em in to the blog.