Why use “yet” in this phrase?

I saw a billboard the other day advertising the House on the Rock. If you’ve been there, you know what it’s like. If you haven’t, perhaps you’ll make plans to go. Fans of American Gods know about it, thanks to Neil Gaiman’s interest in it. And yet …

The billboard exclaimed “AMAZING YET INDESCRIBABLE”.

Yet?

Why use “yet” there? Isn’t it logical, sensible even, that something amazing could also be indescribable? Used as a conjunction, “yet” means “but” or “though.” “Amazing BUT indescribable”? “Amazing THOUGH indescribable”?

WHY? I must have pondered this for a good ten minutes or so after seeing the sign.

I still don’t have a good answer.

Ee-ther, eye-ther …

This post isn’t about song lyrics. It’s not about pronunciation in regular speech, either. It’s about word placement.

When you use the conjunction “either” or its negative form “neither,” you need to be aware of what you’re comparing. Placing the word correctly is vital, or you end up with an illogical construction. Consider this:

“He was either too tall or those trousers were too short.” Continue reading “Ee-ther, eye-ther …”