The Red Lion Area school district in Pennsylvania tried to drum up some sponsors by creating a snazzy banner to display at football games. I imagine the idea was “Hey, once local businesses see how cool our banner looks, they’ll want to become sponsors and get their names up on the next banner!”
But their banner had a wee bit of a typo.
Don Dimoff, the marketing and communications manager for the district, said:
“Of all the missed letters, it had to be that one. The poor sign company feels horrible because they missed it. The people who hung the sign feel horrible because they missed it. I feel horrible. I’ve been losing sleep and haven’t eaten in two days trying to deal with this.”
The school district has apologized for what they described as an “unfortunate error.”
Cheer up, Red Lion folks! Maybe the banner will attract some sponsors after all—though maybe not the kind you were expecting.